What is an investment campaign?

An investment campaign is like a digital pitch deck, it allows investors to view your business details and make an investment offer.

What information should be in an investment campaign?

Anything that is important for an investor to make a decision on whether to invest or not. This can include details about your business, notable achievements, information regarding the team members etc.

Can I create a campaign and have investors make me an offer?

Yes, on the Gunnga platform, Investors can make you a direct investment offer.

What happens if I receive an investment offer?

You can accept the offer, or make a counteroffer. You can negotiate until a deal has been agreed by both sides.

How much equity should I give up?

This is dependent on the valuation of your business. For example if you are raising $100k and giving away 10% equity, this means your company is valued at $1million.

What’s the difference between debt funding and equity funding?

Debt funding means you are borrowing money and are liable for paying it back, you don’t give up any equity. Equity funding means an investor is taking the risk and will own a percentage of your business. As the investor is taking the risk, you are not liable for paying back the money.

If the company goes bust, do I have to pay back the investment money?

Generally no, however if the funds have been used irresponsibly investors can take legal action.

Do investors Invest in the entrepreneurs or the Idea?

Usually it is a mixture of both. Investors tend to invest more in a strong team of founder who are able to execute on the business plan rather then invest in a good idea.